// automations — follow-ups that run themselves

The follow-up you keep meaning to send.

Somebody left a full cart. An invoice went unpaid. A client signed three weeks ago and nobody checked in. Build the response once, from an event that already happens in your business, and it happens every time after that.

No app connecting · no per-task bill

Flow · Cart left behindLive
WhenCart abandoned
Wait4 hours
IfBasket over $80
SendA reminder, in your voice
Nobody is enrolled twice

Automation usually means joining two things that were never together.

Connect the shop to the mailer. Authorise it. Map the fields. Discover the field you needed is not exposed. Pay per task. Then something changes at one end and it quietly stops, and you find out from a customer.

// how it works

A moment, a path, a message.

01

Pick the moment

A cart left behind, an invoice paid, a quote signed, a class nearly full. Real events, already happening in your workspace.

02

Draw the path

Conditions, waits and branches — and unlike a checklist, paths can split apart and come back together.

03

Say it in your words

Edit the words, not the layout. Or take full control with raw HTML and merge tags when you want it.

04

Let it run

Who is enrolled, who is excluded, and whether anyone can enter twice — decided once, then it looks after itself.

// what can start a flow

Things that already happen to you.

Nothing to connect, because it is all one system. The order, the payment, the signature and the booking are already in here — a flow just listens for one.

Shop

Cart abandoned · Order placed · Order fulfilled · Back in stock

Money

Invoice paid · Subscription renewed · Payment failed · Upcoming charge

Sales

Quote agreed · Deal won · New client captured

Bookings

Appointment booked · Session registered · Waitlisted · Reminder due

Audience

Newsletter subscribed · Guide downloaded · Loyalty reward reached

Quiet

A contact who has gone dormant

// vs. a connector tool

Zapier joins your apps. This one is inside them.

A connector exists because your tools are separate. When the shop, the invoices, the CRM and the mail are one system, most of that work simply is not there to do.

CapabilityConnectorAutomations
Getting startedConnect apps, authorise, map fieldsYour data is already here
What starts a flowA webhook you wire upA real business event
PricingPer task, per monthFlat — runs are not metered
Paths that split and rejoinExtra plan or a workaroundHow it is drawn
Email that sounds like youYou write every oneSeeded in your brand voice
When something breaksTwo vendors point at each otherOne system, one place to look

// set it running

Write it once. Never chase it again.

The follow-ups you know you should send, sent — whether or not anyone remembers.