// context — the record underneath everything
Your products, your locations, the facts you have checked, and the way you write — held once, in one record. Everything else is written from it: the articles, the posts, the quotes, the replies. Set it once and stop briefing.
Included · no extra charge
It is what you get when whatever is doing the writing knows your industry and not your business. It cannot name the thing you actually sell, or the suburb you actually serve, or the guarantee you actually give — so it reaches for the sentence that fits anyone.
// what it holds
Products and services in one record, described properly once, instead of half-remembered in every piece of copy.
Locations, areas served, opening hours. The details that decide whether you turn up in a local answer.
Verified facts — the numbers, the credentials, the guarantees — so a draft can state them without anyone inventing one.
Your brand voice, learned from what you have already published, then applied to everything written afterwards.
// what writes from it
This is the difference between briefing a tool every time and having a business that is already described. Add a service here and the next article, post and quote know about it.
Articles
Written from your facts, not a template about your industry.
Social posts
They can name what you actually sell, because it is on record.
Newsletters
The same voice as the site, without you re-explaining it.
Quotes & agreements
Your services, your terms, drafted from the real thing.
Chat replies
The answer a customer gets at 9pm matches the one you would give.
Your public profile
What search engines and assistants read about you.
// vs. briefing it every time
// write it down once
Included with your workspace. Everything written afterwards knows what you sell, where you are, and how you sound.