// for marketers, IT firms and web studios
You find the story. We tell it everywhere.
Bring back one good story from a client catch-up and it becomes an article, a week of posts, a newsletter and a fresher Google profile, in that business's own voice. One person can look after twenty clients this way.
Vibe coding client sites now?The story you found
“A customer drove two hours because we were the only ones who would fix a 1970s hot water system instead of replacing it.”
From the monthly catch-up with a plumber
// 01 — why the story matters
Never generic. Better with you.
Every article is checked against the pages already ranking for its topic. A draft that mostly repeats them is rewritten from a new angle, so a business never sounds like everyone else in the street.
That gets every business past the line. What takes it into the far corner, and keeps it there month after month, is material nobody else has. Finding it is a craft, and it is yours.
Depth →
The engine on its own: clear of the generic, past the line.
Built on a story only that business has: the far corner.
Illustration of how articles are scored: how deep each one goes, and how much it adds that the pages already ranking don't.
// 02 — your part of the job
We do the production. You do the part that needs a person.
Production used to eat the week, so the work clients valued most got squeezed into Friday afternoon. Now it gets the week.
Feed the engine
The engine writes from what it is given: the owner's facts and voice, photos from the job sent from a phone, a happy customer's story. Getting that out of a busy owner every week is the job, and the more you feed it, the better it gets.
Make the calls
What to push this month, what to say, where the budget goes. The platform works toward the target. You set it.
Turn enquiries into work
The platform brings in enquiries. Helping the owner follow them up and win them is where the money is made, and it needs someone who talks to them.
Fix what is already there
Sharpening the pages that should be converting, testing offers, chasing reviews. The platform adds new work; improving what exists is yours.
// 03 — your kit
Three apps to help you work.
Catch the story on site, in the meeting, or at your desk, and get it to the engine without retyping it.
Snap
On site · phone
Photos and moments from the job go straight into the engine, ready for that client's next post.
Scratchpad
In the meeting · desktop
Takes the notes from your client catch-up, on your own computer. Tick the stories worth telling, choose the client, and send them straight to the engine.
Explore ScratchpadRoost
At your desk · Windows
Build sites for clients too? A coding session per client project, tiled across your screens and running before your first coffee.
Explore Roost// 04 — started vibe coding client sites?
New powers. Here's the spellbook.
Anyone can describe a website now and watch it appear. Which is the catch: everyone gets the same one. Roost brings our B.R.A.N.D method into every client project, so the sites you hand over look designed rather than generated.
Three heroes to choose from.
The homepage hero is the five seconds that decide whether anyone stays. For every site you see three genuinely different directions, and you and your client pick the one that fits.
For example · a suburban electrician
01
The promise
The owner himself, with “No call-out fee. Ever.” stuck to his photo.
02
The quote
Type your address, get a price, right at the top.
03
The before & after
An old switchboard and the one that replaced it.
A professor's pass before launch.
Before a site goes live it is critiqued like a design final, and marked hard. Anything flat goes back for another round. What comes out:
- Something a visitor still remembers tomorrow.
- A site that feels right to the customer it is for.
- An experience nobody else in that street has.
- Finished down to the browser tab and the link someone shares.
Ready to be found the day it launches.
Every build finishes with its SEO and AEO foundations done, so it is set up for Google and for answer engines from day one, not as a job for later.
// 05 — the money
Twenty clients is a practice.
You set your own price on top of the platform, and that margin is yours, without hiring a writer. The revenue share is a bonus on top.
Our prices are public, and that is fine. Your client is not paying you to press publish. They are paying you to decide what it says and to chase what it brings in.
// two kinds of partner
Whichever way you look after clients.
Marketers and copywriters
Your craft gets the week back. You find the stories and make the calls; the production for every client is done for you. More clients, same hours, better work.
IT firms, web studios and bookkeepers
Your clients already trust you, and sooner or later they ask how to get more customers. Now you have a good answer: add it to the clients you look after, bill it with everything else, and keep the margin. Our first partner is an IT firm.
// 06 — the workspace
Everything your practice runs on.
One login for winning clients, looking after them and getting paid, beside the workspace each client's content runs in.
Acquire
Win the work
Pipeline
Every business you are chasing, and where each conversation is up to.
Build
Make a prospect's new site before they sign, so the pitch shows rather than tells.
Agreements
Proposals and retainers drafted, negotiated and signed online.
References
Unbranded leave-behinds: what a plan costs, what an app does.
Deliver
Look after clients
Clients
Every client in one place, with what is published and what is due.
Pricing
Your own packages and retainers, applied to any client.
Invoices
Bill clients through your own Stripe account and see who has paid.
Renewals
Domains and hosting coming up for renewal, before they lapse.
Every week
Stay ahead
Client Pulse
How each client is tracking against the goals you set together.
Cowork
A strategist that already knows each client, their competitors and their numbers.
Academy
Short lessons on running a practice on the platform, from first pitch to renewal.
// getting started
Up and running today.
No application and no waiting.
Sign up
Create your partner workspace.
Connect Stripe
So you can bill clients directly and see what has been paid.
Add your first client
Bring in a business you already look after, and go and find its first story.
Questions? We've got answers.
// ready to start?
Keep your clients. We'll do the production.
Your partner workspace, client billing and the platform your clients run on. All for A$29/mo.
Get Started