// discoverworthy vs mailchimp

Mailchimp sends the newsletter. We write it.

Mailchimp is excellent at getting an email into an inbox. It can't decide what your business has to say this month. That's why so many newsletters get set up once and then quietly stop.

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// two different jobs

Sending is easy. Having something to send isn't.

The hard part of a newsletter was never the button. It's the blank issue every month.

Mailchimp

A sender you fill

  • Strong deliverability, templates and automations.
  • Deep audience, segment and journey tools.
  • You decide what goes in, write it and build each issue.
  • Priced by how many contacts you have.

DiscoverWorthy

A newsletter that gets written

  • Press writes each issue from your own articles and news.
  • In your voice — approve it, or let it go out on schedule.
  • We send it to your list; bring yours across from Mailchimp.
  • One price per business, with articles and socials from the same work.

// side by side

The honest comparison.

Where Mailchimp wins, we say so — email tooling is its job. Where the issue is still blank, someone has to write it.

CapabilityMailchimpDiscoverWorthy
Decides what goes in each issueYou doWe do
Written from your own articles and newsIn your voice
Sends it to your list
Deliverability, automations, templates and audience toolsIts strengthThe essentials
Bring your existing listFrom Mailchimp or CSV
Articles and social posts from the same contentBuilt in
Enquiries, quotes, bookings and a CRMBuilt in
How it chargesBy contacts, per planPer business

Based on Mailchimp's public site, September 2026. Mailchimp and its logo are trademarks of their owner; DiscoverWorthy is not affiliated with or endorsed by Mailchimp.

// pricing

One price per business, not per contact.

The newsletter comes with the articles and social posts it's written from — one price for the work, not a meter on your list.

Established

Your content, written and published for you

A$99/month
  • 8 articles a month in your voice, published weekly
  • Newsletters and social posts from the same content
  • Works with the site you already have
Start free
Amount in AUD subject to applicable taxes.
Most Popular

Preferred

More content, more reach, competitor intel

A$149/month
  • Everything in Established, plus:
  • 20 articles a month — more for every issue to draw on
  • Competitor intelligence — see what they're found for
Start free
Amount in AUD subject to applicable taxes.

Questions about Mailchimp.

// no blank issues

Stop staring at the draft. Start sending.

Put in your site and see where you stand.

Enter your website. See your workspace in seconds.