// discoverworthy vs hootsuite

Hootsuite schedules the posts. We have something to say.

A scheduler is only as good as what you put in it. Most small businesses buy one, fill it for a fortnight, and then the calendar goes quiet. DiscoverWorthy writes the posts from your own work — and publishes them for you.

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// the empty calendar

Who decides what to post this week?

That's the job a scheduler can't do for you. The queue is easy. Having something worth saying, every week, is the work.

Hootsuite

A scheduler you fill

  • You decide what to post; its assistant helps draft.
  • Posts to many networks from one calendar.
  • Strong listening, shared inbox, approvals and analytics.
  • Priced per user, so it grows with the team.

DiscoverWorthy

Posts with something behind them

  • Written from the articles we publish on your site, and your news.
  • Published to Facebook, Instagram and LinkedIn — approve each, or let it run.
  • The same pieces go out as your newsletter.
  • One price per business, with enquiries, quotes, bookings and a CRM alongside.

// side by side

The honest comparison.

Where Hootsuite wins, we say so — running social for a team is its job. Where there's nobody to feed it, someone still has to have something to say.

CapabilityHootsuiteDiscoverWorthy
Built forSocial media teamsOwners without one
Decides what to post aboutYou doYour articles & news
Writes the postsHelps you draftWritten for you
Publishes without someone filling the calendarYour choice
Articles and a newsletter from the same ideasBuilt in
Number of networks you can post toIts strengthFacebook, Instagram, LinkedIn
Social listening, shared inbox, team approvals, analyticsIts strength
Enquiry forms, bookings, quotes and a CRMBuilt in
How it chargesPer userPer business

Based on Hootsuite's public site, September 2026. Hootsuite and its logo are trademarks of their owner; DiscoverWorthy is not affiliated with or endorsed by Hootsuite.

// pricing

One price per business, not per user.

The articles, the posts and the newsletter all come from the same work — so you pay for the work once, not a seat for everyone who looks at the calendar.

Established

Your content, written and published for you

A$99/month
  • 8 articles a month in your voice, published weekly
  • Social posts and newsletters from the same content, uncapped
  • Works with the site you already have
Start free
Amount in AUD subject to applicable taxes.
Most Popular

Preferred

More content, more reach, competitor intel

A$149/month
  • Everything in Established, plus:
  • 20 articles a month — more to post about
  • Competitor intelligence — see what they're found for
Start free
Amount in AUD subject to applicable taxes.

Questions about Hootsuite.

// no social manager required

Skip the empty calendar. Get the posts.

Put in your site and see where you stand.

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