// event organisers — core bundle
Every other business gets another month. You get a date, a field that either filled by it or did not, and a year decided in the eight weeks before it. This is the site, the entry list, the questions answered while somebody is deciding whether to enter, and something published early enough that they can still train for it — on one bill.
Everything below, on one bill. No setup fee, cancel the platform any time outside a term.
All prices in AUD
Everything below, on one bill. No setup fee, cancel the platform any time outside a term.
All prices in AUD
And now the start line fills itself — entries sold at no platform fee, sponsors signed, reminders and results sending themselves, and the next event advertised while this one is still open.
Everything in Core, and 5 more — what the step up buys.
Platform only · no retainer included
We design and build the site at no charge when you come on for twelve months, on Core or Complete. You pay the monthly platform price and nothing else up front: no build fee, no deposit, no setup cost.
The catch, stated: it is a twelve-month commitment, and the monthly price is the platform itself. No retainer is included, so there is no person on your account at this price. Where your bundle includes the content plan, the platform writes your articles and posts, and they go out when you approve them or automatically, your choice.
// what is in it
Every app below is on the one bill, set up for you, and yours to use from day one. What each one replaces is named, so you can work out what actually comes off your costs.
Change any page yourself the day it changes — no developer, no ticket, no waiting. Upload a PDF and search reads what is inside it, not just its file name.
Replacesa web host plus the developer you email for every small change
The entry list, the waves, the cut-offs and the start times — one place that is true on race morning, and the same place entrants read.
Replacesthe participant list locked inside an entry platform, readable only while you keep paying it
Answers the do-you-do-this and how-much questions at any hour, from your own pages and documents rather than a script someone has to keep writing.
Replacesa chat widget that only takes a message, and the enquiry answered two days later
// included with the plan, at no extra charge
Take entries on your own site — early bird, transfers, a second distance, and the shirt on the way through. Included with the plan.
Replacesan entry platform taking a cut of every registration, and a separate store for merchandise
Every enquiry becomes a contact with a history and a deal you can move down a pipeline — and the deal marks itself won the moment the agreement is signed. Included with the plan.
Replacesa spreadsheet, or an inbox nobody else can see
Build and send a quote they can sign on a phone — and it comes back fingerprinted and timestamped, with a certificate showing who signed, when, and exactly what they signed. Free to use; you only pay when you have one written for you.
ReplacesPandaDoc or Proposify, charged per seat whether you send one or fifty
// and the content plan
Replacesa marketing coordinator, or the agency retainer that publishes weekly
// what is in it
Every app below is on the one bill, set up for you, and yours to use from day one. What each one replaces is named, so you can work out what actually comes off your costs.
// what the step up from Core buys
Lobby — books and sells
Answers after hours, takes the booking, and can turn the conversation itself into a quote — priced and ready for you to send in the morning.
Automations
The follow-ups nobody gets round to — the chase, the review ask, the win-back — running on their own from a library you can start from, spaced out, and stopping as soon as the person actually does the thing you were chasing.
Online shop
Sell direct, keep the margin, and keep the customer’s details.
Quotes and agreements
Send a quote they can read, sign and pay on a phone — signed copies come back fingerprinted and timestamped, with a certificate of completion, and the deal marks itself won.
Content — Preferred
Replaces an in-house marketer running content, social, the newsletter and the ads.
Change any page yourself the day it changes — no developer, no ticket, no waiting. Upload a PDF and search reads what is inside it, not just its file name.
Replacesa web host plus the developer you email for every small change
Sell direct, keep the margin, and keep the customer’s details.
ReplacesShopify plus the apps it takes to make Shopify work
The entry list, the waves, the cut-offs and the start times — one place that is true on race morning, and the same place entrants read.
Replacesthe participant list locked inside an entry platform, readable only while you keep paying it
Send a quote they can read, sign and pay on a phone — signed copies come back fingerprinted and timestamped, with a certificate of completion, and the deal marks itself won.
ReplacesPandaDoc or Proposify, charged per seat
Answers the do-you-do-this and how-much questions at any hour, from your own pages and documents rather than a script someone has to keep writing.
Replacesa chat widget that only takes a message, and the enquiry answered two days later
Answers after hours, takes the booking, and can turn the conversation itself into a quote — priced and ready for you to send in the morning.
Replacesthe after-hours enquiries that got a reply on Monday, and the bookings that went elsewhere
The follow-ups nobody gets round to — the chase, the review ask, the win-back — running on their own from a library you can start from, spaced out, and stopping as soon as the person actually does the thing you were chasing.
Replacesa Zapier plan, and the follow-ups that only happen when someone remembers
// included with the plan, at no extra charge
Every enquiry becomes a contact with a history and a deal you can move down a pipeline — and the deal marks itself won the moment the agreement is signed. Included with the plan.
Replacesa spreadsheet, or an inbox nobody else can see
// and the content plan
Replacesan in-house marketer running content, social, the newsletter and the ads
// who this is for
If none of those is you, this is probably the wrong page rather than the wrong product — the same platform is sold four other ways. See all of them.
// enquire
We will look at your current site before we call. If the start line that did not fill is not actually your problem, we will say so — we would rather not sign someone we cannot help.