Digital Identity Profile

The business Google and ChatGPT show. Or the one they miss.

When a customer searches for what you do, Google and ChatGPT pick someone. That someone is whichever business has the cleanest Digital Identity Profile: structured, indexable, rich in real content they can understand and cite. Most small businesses score under 50 out of 100 on how well that works today. Your Digital Identity Profile fixes it. Start with a free Digital Identity Score to see where you actually stand.

Included in Established + Preferred

What is digital identity profile?

A managed digital presence for your business. Structured, SEO and AEO-optimised, built from your actual products and services, paired with a free Digital Identity Score so you know exactly where you stand.

This isn't for you if…

Your DIS is already above 90 and you have a custom-built site with a developer on retainer. You already run a Digital Identity Profile, just without the name.

Start here — it's free

Run your Digital Identity Score

See exactly how Google and ChatGPT read your business right now. One minute, no signup.

Free · No signup · Takes about a minute

Every sale starts with Google or ChatGPT answering: "who does this, and should I trust them?" Your Digital Identity Profile is what they answer with.

What you get

Built from your real business, not a generic template.

Free Digital Identity Score that shows exactly how Google and ChatGPT read your site today
Managed site on a domain search engines already trust. Not a year waiting for authority to arrive.
Structured for AEO, so ChatGPT, Perplexity, and Google AI Overviews can actually cite you
Your real products, services, locations, and stories woven into every page
Auto-updated as your business changes. No manual SEO grind.
Score retests on a schedule so you can see the number move
Pairs with Quill 🪶 for ongoing content, Press 📰 for nurture, Hype 🔥 for reach

How it works

1

Run your free Digital Identity Score

Enter your domain. We score how Google and ChatGPT see you right now across technical SEO, content, structure, and answer-engine visibility. You get a number out of 100 and a punch list of what is actually broken.

2

See what your score unlocks

Most businesses start in the 30s or 40s. The score page shows you exactly what is holding you back and what claiming a DIP would get you to.

3

Claim your Digital Identity Profile

Point your domain. We rebuild your site on our managed platform, structured and fast, with your actual products and services already wired in. The score moves in days, not quarters.

4

Retest, improve, repeat

The DIS retests automatically. Quill publishes content that grows the number. Press and Hype amplify it. You watch the score climb toward 100.

How we compare

Why DiscoverWorthy beats the usual suspects

Most tools in this space solve one slice of the problem. We solve the outcome.

vs SEO audit tools

We win

Examples

Ahrefs Site Audit · Semrush Site Audit · Screaming Frog · Google Search Console

Their gap: They hand you a list of issues and walk away. You still need a developer, a writer, and six months of project work to fix any of it.

Why we win: The DIS scores you, but the DIP fixes you. One button claims a managed site already built to score high. No six-month project.

vs Legacy website builders

We win

Examples

WordPress + SEO plugins · Squarespace · Wix · GoDaddy Websites

Their gap: You own the site, but also the SEO work, the content calendar, the structured data, the plugin updates, the content freshness, and the slowly-decaying score. Nothing is measured.

Why we win: Managed DIP on a trusted domain, structured for SEO/AEO from day one, with the score moving publicly from day one.

vs Local SEO agencies

We win

Examples

Boutique SEO agencies · Local digital agencies

Their gap: Thousands per month for a quarterly report. Nothing shippable for the first 90 days. Score only goes up if they tell you it did.

Why we win: The score is public, measured weekly, and tied to work visible in your dashboard. You see the number move.

vs Ignoring it

We win

Examples

"We get customers from referrals"

Their gap: Works until a competitor with a 95 DIS shows up in the ChatGPT answer for your service area. Then it is already too late.

Why we win: Free DIS tells you where you stand. Claiming a DIP is how you stay in the answer before a competitor takes your spot.

Digital Identity Profile: questions and answers

Ready to hand this over?

Your Digital Identity Profile is the managed search surface for your business. Paired with a free Digital Identity Score that tells you exactly where you stand with Google and ChatGPT today.

See plans & pricing