The same platform, put together five different ways.

Most trade work is lost to silence, not to price. The enquiry comes in while you are under a house, and by the time you look at the phone someone else has already quoted it. This is the site, the quoting and the enquiry tracking on one bill, set up so the quote goes out the same day.

Your clients check you before they call you, and they sign faster when signing is easy. This is the site, the engagement letters and the weekly publishing on one bill — so the search finds you, and the paperwork stops being the slow part.

A marketplace rents you the sale and keeps the buyer. This is your own shop on your own site, with the customer list attached and something published every week so people actually arrive — on one bill, with no per-app tax on top.

Your category gets searched long before anyone books a demo, and the answer they find is usually a competitor. This is the site, the weekly publishing and the pipeline to work every signup through — on one bill, without wiring four tools together first.

The roll, the timetable, the noticeboard and the registrations all live somewhere different, and usually in one volunteer's head. This puts them on the site, where a parent or a member can just look — and answers the after-hours questions without anyone picking up.